Always one of the most popular events, this visual feast of creativity and innovation, inspired by all things rural, has once more attracted a variety of artists and designers, all vying to win some of the $12,000 prize pool.

With entrants using only materials sourced from the farm, rural industries or the natural environment, this is one event where New Zealand No 8 wire ingenuity turns fleece and hide into garments which are a far cry from woolly cable knits and leather boots.

The competition challenges entrants to create designs that are thought-provoking and totally unique.  Entries for the 2012 event have come from across New Zealand as well as further afield.

This year, Australian entrants have also been eager to submit their designs and Trans-Tasman rivalry is sure to up the ante.

Fashionable fleece from last year's event.

Entries have now closed and Fieldays visitors can expect to see yet another array of rural glad rags showcased daily in the Ag Art Wear Pavilion, at 11am and 2pm, June 13-16 with the awards show being held on Friday, June 15 at 2pm.

An additional attraction for Fieldays visitors of the feminine persuasion is the new show “What a Woman Wants” with Lisa O’Neill, hosted by The Farmers Trading Co. Ltd.

Held  in conjunction with Ag Art Wear, each hour long session will follow immediately after the Ag Art Wear shows.