Every year the National Agricultural Fieldays attracts huge crowds.

Booming demand for sites at the 2012 New Zealand National Agricultural Fieldays suggest space at this year’s event will be sold out early.

A 13 percent increase on the 2011 site applications has surpassed organiser’s expectations and to date, 88 percent of all agricultural sites have been sold.

The Rural Living area, comprising 8 percent of the agribusiness event, has also seen higher demand, putting organisers in good stead to again sell out well in advance of the June 13-16 exhibition at Mystery Creek, Hamilton.

Events Manager, Vanessa Richmond says with exhibitors requiring more room, it is clear businesses involved in agriculture realise the immense benefits of a presence at Fieldays.

“After 43 Fieldays it is critical to remain relevant to visitors; we can only achieve this by continually driving the rural sector’s latest technology and topics.”

‘The Changing Face of Farming’ is the 2012 premier feature, focusing on various land ownership models and the change in farming approaches of New Zealanders.

The theme incorporates the trending shift from traditional family-owned farms and in turn the effects on the rural landscape. Changes at Fieldays include a larger international exhibition area and the popular Kiwi’s Best marquee will increase in size.