Chicken still tops
Wednesday, 19 October 2011
New Zealanders have given chicken the thumbs for dinner above other meats. A recent Colmar Brunton survey of 1017 Kiwis found three of the top four choices at the New Zealand dinner table featured chicken with roast chicken being the most popular New Zealand meal. A mix of chicken meat and vegetables placed second in the survey with steak and vegetables coming in at third. Chicken curries came fourth. Executive Director of the New Zealand Poultry Industry Association, Michael Brooks says it’s no surprise that chicken remains top of the list of New Zealand’s favourite dinners. “That reflects the ongoing popularity of chicken for New Zealand consumers,” he says. “On average, New Zealanders eat about 31kg of chicken each per year. Consumption of chicken meat has more than doubled since accurate records began in 1986.” Mr Brooks says that increasing consumption reflects the ease of preparation for chicken and also shoppers’ recognition that chicken meat is a value-for-money source of lean protein.
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